Coffee’s For Closers: The ABC(V)’s of Customer Experience
In the iconic film (and play) Glengarry Glen Ross written by David Mamet, the character Blake, played by Alec Baldwin in the movie, is a...
The New 4 P’s of Marketing: Product = Value
I recently read that the Mona Lisa is worth somewhere around $780 million. I’ve fought the crowds at the Louvre museum in Paris to get a...
The New 4 P’s of Marketing
Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world: Product = Value Product was once believed to be...
The Value Of Situs
Situs is a real estate term that simply means the location of a property. The proximity of a particular site relative to desired...
Never Let Them See You Sweat
I had an economics professor who only drove old, beat-up clunkers. He bragged about how little he paid for his cars. He drove them until...
The Value of Participation Trophies
A participation trophy is one that is awarded for simply participating in something. The concept has stirred the wrath of the people, as...