John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” You can replace...

At the beginning of a project, I ask to see my client’s current strategic growth plan. I have only received three types of plans: 1) The...

A participation trophy is one that is awarded for simply participating in something. The concept has stirred the wrath of the people, as...

My nephew’s birthday was coming up, so I made a trip to Target to purchase his gift. My sister reminded me that Jack primarily likes...