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Practical tips and marketing strategies to support your brand positioning and achieve your business goals.

Why You Need More Levels In Your Organization

Why You Need More Levels In Your Organization

A few decades ago there was a trend in corporate America to flatten organizations. Some of the benefits cited for this change included:...

The Future Of Work (A Lesson From Millennials)

The Future Of Work (A Lesson From Millennials)

I was once on a business strategy team with a very large corporation. My assignment was to work with one of the company’s rapidly growing...

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How To Sell To Internal Clients

How To Sell To Internal Clients

Beware of the Brown M&M’s

Beware of the Brown M&M’s

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Promotion = Connection

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Place of Distribution = Customer Experience

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Price = Worth

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing: Product = Value

The New 4 P’s of Marketing

The New 4 P’s of Marketing

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