I recently read that the Mona Lisa is worth somewhere around $780 million. I’ve fought the crowds at the Louvre museum in Paris to get a...

Here’s how to look at the classic 4 P’s of marketing through the lens of today’s world: Product = Value Product was once believed to be...

The classic marketing funnel illustrates the customer’s journey to making a decision—purchase, vote, etc. The funnel illustration I...

According to Greek mythology, Pandora was the first woman created. Zeus, the king of the Greek gods, asked Hephaestus to make her out of...

Situs is a real estate term that simply means the location of a property. The proximity of a particular site relative to desired...

Years ago, I managed a portfolio of bar mixer products for a large beverage company. Mixers are beverages combined with liquor to make a...